We set up EUPHORIA because we believe people in our growing cities need spaces that offer more than just a place to live.
Meaning and substance are vital for strengthening the social fabric, encouraging dialogue between citizens and creating attractive districts that appeal to the people who use them. This helps forge a sense of community, meaning that urban areas develop into neighbourhoods instead of deteriorating into ghettoes.
That’s why we are so committed to filling public spaces with imagination. We believe art should no longer be confined to galleries: it should be an aesthetic experience that is integrated into our everyday urban reality.
This gives rise to ‘urban treasure islands’ which enrich the lives of all concerned: investors, whose neighbourhoods are made more attractive both now and in the long term; artists, who are able to exhibit and sell their work; cities, who are ‘gifted’ new (tourist) attractions; and residents, who benefit from interesting and inspiring living environments.