We work with artists to make the impossible possible, and to bring extraordinary ideas into the public domain. This leads to bold and unique specially commissioned works by young and established artists alike. We believe in art in the city as a planning approach and a methodology for the urban development of the future.

Euphoria is an interdisciplinary and collaborative team based in Frankfurt, Germany. We provide conceptual advice and support for the implementation of art in various contexts as well as for projects that include strategic considerations, research, curatorial and discursive approaches. We work with and for both private and public clients – individuals, collectives, institutions and organizations and especially for and with artists.


Juliane von Herz, M.A., Curator, Founder

Studied art history, German literature and political science at the universities of Munich, Bologna and Frankfurt; prior to this she worked in advertising.

1996 – 2003: Global Head of Art Department at Helaba Landesbank Hessen-Thüringen and built up an international collection of contemporary art.

Since 2003: freelance curator, critic and consultant, including 3 years in London working on exhibition projects, consulting private and institutional collections, foundations, galleries and artists.

2006 – 2007: Curator of the new Frankfurt Fine Art Fair including the performance program TRANSIT.

2007 – 2010: Curator of the Artist-in-Residence program in Gstaad, Switzerland.

2009 – 2013: Initiator and director of the international sculpture project ROSSMARKT3 for art in the urban space and site-specific art linking architecture and urban development.

2018 & 2019: Founding partner of SEEHOF

2020: Founder and owner of EUPHORIA GmbH, Art in the Urban Space